Passionately striving to create appropriate design solutions that are true to context for over eighteen years. Working in the MENA region since 2003, leading multicultural teams of designers. Raised in Libya, Malta and Wales, studied and worked
in England and Italy.
This multicultural, multilingual experience in the creative industry has helped develop a deeper understanding of visual culture on a global level. This understanding — combined with a try-it-out attitude to find the familiar in the unfamiliar — results in work which is effective and relevant, and contextually coherent.
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